Paraphrasing the a prominent Wall Street analyst (1983) which called it "a fine company that's past its prime" and the cereal market was being regarded as "mature". Kelloggs has once more lost its way having underperformed both the leader General Mills #GIS and the broad sector Consumer Staples.
Recent suggestions by the CEO that people that can't afford food should have cereal for dinner brings us back to the roots of the company at the Battle Creek Sanitarium's where they fed mentally impaired patients, a wheat-based granola.
In my model portfolio Kelloggs is a #SELL possibly a short position against the consumer inflation, and if anything should be reduced to underweight.
Recent suggestions by the CEO that people that can't afford food should have cereal for dinner brings us back to the roots of the company at the Battle Creek Sanitarium's where they fed mentally impaired patients, a wheat-based granola.
In my model portfolio Kelloggs is a #SELL possibly a short position against the consumer inflation, and if anything should be reduced to underweight.