"WSM is an omnichannel specialty retailer of multiple products for the home. It also supplies cooking, dining, and entertaining products such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor furniture, and a library of cookbooks under the Williams Sonoma brand, along with home furnishings and decorative accessories under the Williams Sonoma Home brand; and furniture, bedding, lighting, rugs, table essentials, and decorative accessories under the Pottery Barn brand.
Last month, Pottery Barn Kids and Pottery Barn Teen, members of WSM, announced new collections with the famous resort wear brand Lilly Pulitzer. The ‘Lilly Pulitzer x Pottery Barn Kids’ and ‘Lilly Pulitzer x Pottery Barn Teen’ collections launched new product categories to the partnership, including décor, textiles, sleepwear, backpacks, and water bottles in Lilly Pulitzer’s signature prints. Jennifer Kellor, President, Pottery Barn Kids, and Pottery Barn Teen, stated that “Our collaboration with Lilly Pulitzer is the result of coming together as brands who value incredible design with exceptional quality,”
Also, in January, WSM announced its collaboration with Black Artists + Designers Guild (BADG), a global organization committed to developing a more equitable and overall creative culture through the improvement of independent Black makers. The new collaboration between Pottery and Barn and BADG comprises products designed for entertaining, hosting, and gathering."
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