OSTK doesn't have a competitive advantages

The financials look good but this business is commoditized. The way they grow profits is by stealing market share and lowering costs. These prospects don't sound very attractive for a long term hold. This might work for a valuation play but not for growth play. I was thinking it was cheap and i should buy it but, now when i think about it i will wait if it falls another 30 40% from here.