$JCP It has gone from $85 per share to a penny stock.

The best way to analysis this is by looking at a few simple numbers.
share price 1980 $5.13
share price 2007 $85
share price 2012 $42
share price 2019 $1

From a positive perspective the stock is staging somewhat of a recovery from sub$1 as inside buying and upside call buying has sparked some interest once again, unfortunately the stock still has a 43% short interest whom will not be throwing in the towel easily.

AVERAGE ANALYSTS PRICE TARGET $1.10
AVERAGE ANALYSTS RECOMMENDATION UNDERWEIGHT
SHORT INTEREST 43%

COMPANY PROFILE
J. C. Penney Co., Inc. is a holding company, which through its subsidiary, J. C. Penney Corporation, Inc., engages in the selling merchandise and services to consumers through its department stores and website. It offers appliances, handbags, shoes, jewelry, shoes, and clothes. The company was founded by James Cash Penney in April 1902 and is headquartered in Plano, TX.