Based on fundamental analysis if TAC doesn't increase google advertising income would rise sharply in 2020. New businesses specially in AI fields and 5G could double the bullish strength. The only risk I can mention about Google is EU tech tax or digital tax. Bullish trend would continue until digital tax will be introduced by UK or France and then I can update my Idea. Based on numerical analysis, EPS in next 4 quarters would be 12.9, 14.1, 14.1 and 17 USD. P/E could rise to 35 and even 40 by developing new platforms in AI fields.