Summary: Fitbit is in the early stages of its pivot from consumer products to med-tech. It has the distribution, sales, and brand recognition to position itself as a frontrunner in the med-tech big data revolution.
The main reason I think this is a huge sleeper is Fitbit is on the verge of switching to a SaaS company with recurring revenue. Key partnerships also give it a huge chance of being first.
In December 2017 Stockfish Chess AI was beaten by Googles AlphaZero's deep learning algorithm after it taught itself to play in only 4 hours. Stockfish searches 70 Million positions, Googles AlphaZero only 80 000. Alphazero won with 28 wins 72 draws 0 losses.
We are on the cusp of a biotech and infotech revolution and Fitbit is a company ready to take advantage.
Google partnerships
Multi year uptrend in R&D (and double the spend compared to Garmin)
Recurring non-device revenue and big customers like insurance
Thesis: Starting with the big picture on a weekly time frame, we see this is a previous momentum stock that has clearly based. Most attractive is it clearly broke out on huge volume before retesting. Are we seeing disbeleif?
This is a long term fundamental play. Next I will look at it from a closer perspective for entry and exit and confirmation strategies.
Exit Point / Timeframe: Long term fundamental growth play
Disclaimer: I am not a financial adviser and this is not financial advice. Trade at your own risk.
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