The EUR/USD pair extended its decline during the early Asian session on Thursday, hovering around the 1.0850 mark. The continued strength of the US Dollar (USD) has added selling pressure on the euro, as investors anticipate critical developments in both Europe and the United States. Notably, the European Central Bank (ECB) is expected to announce another interest rate cut during its monetary policy meeting today, which will play a pivotal role in shaping the near-term direction of the EUR/USD.
ECB Meeting and Rate Cut Expectations The ECB meeting is a focal point for the market, with investors widely expecting another rate cut as the central bank attempts to stimulate the sluggish Eurozone economy. The ongoing monetary easing measures aim to address inflationary concerns and support economic growth in the region. A further reduction in interest rates would likely put additional pressure on the euro, especially against a strengthening dollar. Traders will be closely watching the tone of the ECB’s announcements, looking for any clues regarding future policy direction, which could set the stage for increased volatility in EUR/USD.
US Economic Data in Focus In addition to the ECB's decision, the market’s attention will shift to the release of key economic data from the US later today. The USD Core Retail Sales (m/m), Retail Sales (m/m), and Unemployment Claims reports are set to inject volatility into USD-correlated currency pairs, particularly EUR/USD. These reports are crucial in assessing the overall health of the US economy, and stronger-than-expected figures could further bolster the USD, applying additional downward pressure on the euro.
Retail sales data will provide insight into consumer spending patterns, a key driver of US economic growth, while unemployment claims will shed light on labor market conditions. Should the data come in stronger than anticipated, it may reinforce expectations of a resilient US economy, prompting the Federal Reserve to maintain its hawkish stance on interest rates. Conversely, weaker data could weigh on the dollar and offer a temporary reprieve for EUR/USD.
Technical Outlook: Demand Zones in Focus From a technical perspective, the EUR/USD is currently reacting to a previously identified demand area. While the pair has experienced selling pressure, the price could see a bullish reaction if the upcoming US data or the ECB meeting provide supportive conditions for the euro. In case of a positive outcome for the EUR after the news releases, we may consider opening a long position. However, the best entry point for a long trade remains within the lower demand zone, which offers stronger support and a more favorable risk-reward setup.
The Commitment of Traders (COT) report indicates a notable shift in market positioning. Retail traders have been increasing their short positions on the euro, while smart money (large institutional investors) has moved long on the currency. This positioning dynamic suggests the possibility of a reversal, as smart money often takes contrarian positions against retail traders. With the data releases and central bank decisions looming, today could present a long setup, especially if the market interprets the news favorably for the euro.
Conclusion The EUR/USD continues to trade under pressure, driven by the strength of the USD and expectations surrounding the ECB’s upcoming monetary policy decision. As the day unfolds, the release of critical US economic data will further shape the pair’s direction, potentially adding volatility and creating opportunities for traders. While the euro remains under pressure, technical and positioning factors indicate that a bullish setup could emerge, particularly if the euro finds support in the lower demand zones or if the news flow turns in its favor. Traders are advised to exercise caution and patience, keeping a close eye on the upcoming data releases and market reactions before entering any positions.
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