Maplebear Inc.
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CART: Amazon Pressure = More Downside Before Any Bounce

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The key fundamental driver now is Amazon’s expansion into same-day grocery delivery. That’s a strong negative for Instacart and should keep pressure on the stock.

The business model is also less sophisticated compared to peers. In Germany, for example, Knusper runs its own warehouses with automated, AI-driven logistics and in-house software. Instacart by contrast still relies on sending gig workers into partner stores to shop and deliver. That setup looks weaker when Amazon is scaling with its own logistics backbone.

With that backdrop, I expect a drift down into the $39–40 zone, where a rebound attempt might show up. Until then, the smoother path is lower.

Institutional stance: funds are mainly in hold/sell mode, not buyers. Motivations can differ across players, but broadly the expectation is that institutions either hold or sell here. So when the price moves up in the short term, it can often be explained by shorts covering or other technical flows, not by new buying. Nobody expects them to accumulate more shares right now. That makes any short-term pop more likely a short opportunity than a bullish sign.

Near-term fundamentals are quiet. The only item ahead is a Goldman Sachs fireside chat on Sep 10, which historically hasn’t moved the stock much unless management says something unexpected.

Trade idea: buy puts expiring Sep 19 or Sep 26. Strike around current stock price or slightly higher. Willing to pay about $1 premium. Targeting downside into 39–40, then reassessing for rebound.
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I got filled on CART Sep26'25 45.5 Put Limit 1.20, Day

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