Apple is one of the leading IT technology companies. The company is one of the three richest in terms of capitalization. The company's products are of very good quality and are very popular in the world. Every year the company launches a new range of products and successfully sells them, becoming even richer. The pre-New Year period is one of the most profitable for the company because their products are a desirable gift for the holidays. The high box office that Apple is collecting at this time is a good incentive for stock growth.