Apple price continues to go up. Date, when information about earnings will be announced is getting closer (29th October), and earnings results are expected to be better than earlier (which were announced on 30th July). So good expectations "gives energy" to move up.
Also from technical analysis side - even if price would go down, there are 4 support levels (S1, S2, S3, S4 - blue lines), which have good chance to hold it. Trendline (purple line) can also hold the price from moving down.
So at the moment price has much more chances and reasons to go up.
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