Look at the run up into and base it build from Aug 23 to Jan 24. The same story is repeating itself today. For the range trader I believe there are superb opportunities to play between $740 and $930, but for the longer term trader, the stock is building a base before its next move, which might very well be the $1500 as was mentioned in a puff-piece for the stock a while ago.
I plan on being involved this time, having missed the large move back in January.