$SAM Fair Value Around 300 or Less

A series of unfortunate events is just continuing. Now, the company itself expects a likely loss this year (from -$1 to +$1 per stock), plus a depletions and shipments growth next year of low double-digits at the most. Then what should an investor expect? A 15-20 forward P/E at the most, if you are still optimistic. Which gives us around $300 per stock or less given the analyst's projections of EPS 17.8 next year. But those projections also sound optimistic.

Unfortunately, I am a holder at this point, so I'm planning to add some around $300. They might still win long term with TRULY, who knows. If they want to compete for dominance in the hard seltzer category, their strategy is reasonable. Risky, too.