NEO does, however, have a huge potential to be a very profitable investment. I consider it to be one of the riskier coins in my portfolio, but I believe in the tech and will continue to support the project.
A few reasons why it could be an amazing investment:
First Chinese blockchain, Chinese tend to favor their own tech over Western tech (see Alibaba vs Amazon)
Smart Contracts similar to ethereum but without having to learn a new coding Language. Smart contracts can currently be written in C# and Java.
I believe they are rolling Quantum Resistant Crypto (Lattice based cryptography)