General rule/doctrine of trading: trade the trend til it ends.
Upper BB nowhere near the ICloud, on the weekly chart. Simply no sign of any upward trend in sight. Should have exited with the lambos and yachts a year ago. Short/Sell while it is foreseeable to hit the lower BB (weekly) of 5300 in the near future. I believe the big sell off of ETH today (8/13/18) helps confirms the downtrend.
As for fundamentals: nothing has come out suggesting any change in this trend. Only thing looking forward to is really the bitcoin/crypto ETF... not an optimistic outlook at all.
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