Consolidation and … continuation soon

13 de set.

I am anticipating a short-term drop to 210 if we break below 217, which has proven to be a strong support level.

13 September - Today, pre-orders start, and analysts will be closely watching the progress. There’s bound to be plenty of news, and to top it off, it’s Friday. Given this, I expect we may see at least a 1-2% drop, especially considering it’s September…

Aside from one positive—FDA approval of their hearing aid software—Apple doesn’t have much good news. Here are the major concerns:

• Apple’s market share in China is falling faster than expected. We’ll see the full impact in future earnings reports.
  
• Apple lacks its own AI model and is partnering with OpenAI. To me, this is a major strategic failure, especially compared to Google, which is doing far better in this space.
  
• The iPhone 16 release is becoming less exciting. Apple has been focusing solely on processor and camera upgrades year after year, neglecting the need for innovation in AI, design changes, and tech beyond hardware.
  
• Vision Pro: This was a clear miss. I bought one and ended up returning it. A big letdown was that I couldn’t even create a separate user profile for my wife. So Apple expects me to spend £4k just for some immersive videos? That’s just ridiculous.